Daytona 500 pole position for Danica a marketing and sales dream

DAYTONA BEACH, Fla. (WOFL FOX 35 ORLANDO) -
When Danica Patrick took the pole position for the 55th running of the Daytona 500, she made history as the first woman to ever do it.

She also made dreams come true for NASCAR, Daytona International Speedway and vendors who all hope to cash in on the extra attention the feat will bring.

FOX 35′s Tom Johnson spent the day at the track talking to people about the “Danica Effect.”

Read more: http://www.myfoxorlando.com/story/21255089/daytona-500-pole-position-for-danica-a-marketing-and-sales-dream#.USUr1AqkIQc.facebook#ixzz2Lkhw5lHn

FOX 35 News Orlando

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